Featured Posts
Test Post
Lead generation expert Ruth Stevens brings examples from banner ads, email, paid search, and landing pages to illustrate ways you can overcome "click inertia" with persuasive online tactics. In 90 minutes she'll cover: What incentives can — and can't — do for you How to develop a superb online offer Seven ways to enhance your offer to make it work harder How offers are changing as digital marketing evolves … [Read More...]
What Does An Architect Do?
I hate to pull from Seth so much to get this thing started, but to practice like a Jedi, one needs to understand how to think and see the world in Yoda's eyes. This one from Seth Godin, again helps us to see things in another light. To effectively influence change and to drive companies to be bold, daring and creative -- you have to architect, as opposed to market. All the email campaigns in the world aren't going to help you if you haven't re-enlisted with your mission and customers. "What … [Read More...]
